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Morgan Wood & Suzi Nelson · Dec 5th, 2023
CMX Masterclass: Monetization and Revenue Generation | Suzi Nelson & Morgan Wood
With CMX's November Masterclass sponsored by Hivebrite, we are excited to have Morgan Wood, the Head of Community, and Suzi Nelson, Sr. Community Strategist speak on monetization and revenue generation as it pertains to community building. Hivebrite hosts their own podcast, Community Therapy, where Morgan Wood and her guests dive into the unique and exciting challenges of working in community by discussing audience-submitted community-building confessions. As an extension of their podcast, we at CMX are excited to have them join us to discuss this submitted topic!
Three takeaways:
- Diverse revenue streams: Discover the numerous avenues to generate income from your community without detracting from its value.
- Building sustainable relationships: Understand the vital role of community engagement and fostering long-lasting relationships with all community stakeholders in securing a consistent revenue stream.
- Data-driven decision making: Explore how to collect and analyze data to refine your pricing strategies, marketing efforts, and resource allocation for optimized revenue generation.
SPEAKERS:
Morgan Wood
Hivebrite
Revenue Enablement & Community Development Specialist
Morgan has extensive experience in community-building, ranging from event planning to devising strategies for online platforms from scratch.
Along with community building, she’s passionate about gender equity and social impact. In her free time, she also likes hiking, painting, practicing yoga, listening to music, and spending time with my pups, Ollie and Remy.
Suzi Nelson
Hivebrite
Sr Community Strategist
An award-winning community expert, Suzi Nelson has spent the last decade building thriving online communities that drive leads, sales and loyalty.
Her work has allowed her to certify thousands of marketers in effective community management strategies. She's created meaningful community programs from startups to Fortune 500 that prioritize value and emotional connection over transactional interactions—all while meeting or exceeding business goals.
HOST:
SueJean Kang
CMX
Senior Events Manager
# CMX MasterClass
Creating a community is akin to planting a garden. You sow the seeds (members), water them (engage), and watch them grow. However, the real challenge lies in nurturing the garden to thrive over time.
# Articles
The onboarding process is the gateway to your community. The initial phase can make or break a member's experience, influencing their engagement and retention. This article aims to offer a detailed gu
# Articles
Deb Schell · Oct 18th, 2023
Starting Small - Building a close-knit community that encourages connection
Join us for Starting Small - Building a Close-knit Community that encourages connection, a talk by Deb Schell, a seasoned community strategist. Discover the essential ingredients for launching a thriving small community: a shared passion, a committed core group, and a welcoming gathering place.
Learn how to define your community's structure, leverage your capabilities, and cultivate trust and psychological safety. With over 20 years of experience in community building, Deb will share valuable insights to help you embark on your community-building journey confidently.
# Talks & Pros
In today’s fast-paced business environment, customer engagement and advocacy have become critical factors for success, especially in the B2B sector.
# Articles
Avani Parekh, Neha Agrawal & Ritu Mittal · Sep 12th, 2023
Navigating the Future of Communities in the World of AI
Welcome to "Navigating the Future of Communities in the World of AI"!
As the digital frontier expands, Artificial Intelligence (AI) is shaping the future in unprecedented ways. But what does this tech revolution mean for the most human of our endeavours—community building? This pulse-quickening, eye-opening event is designed to demystify just that!
Get ready to delve deep into the intersection of AI and communities. We've lined up a roster of experts who will guide you through the ethical, strategic, and practical dimensions of using AI in community management. Whether you're an old hand at community leadership or just beginning to explore this fascinating landscape, this event will equip you with actionable insights to navigate the exciting yet complex world where AI and community intersect.
Don't miss this opportunity to be at the forefront of community management innovation! Mark your calendars, reserve your seats, and join us for an unforgettable journey into the future of communities in the AI era.
# Asia
# Talks & Pros
Nick Hill & Brian Oblinger · Sep 6th, 2023
CMX Masterclass: Demystifying AI for Communities | Nick Hill, Brian Oblinger
There’s a lot of buzz around AI and automation. But what is AI exactly and how can community pros make the most out of these new technologies now while planning for the future?
Join our expert speakers as they share advice on what can be achieved in a community with AI and its promising trajectory for the future. Through real-world examples, we will unveil use-cases of AI applications in communities while sharing ideas on how to plan and strategize for where it's headed.
Three takeaways:
-Learn what AI is and isn't and how it's valuable for managing a community
-Gain an understanding of what's possible to achieve with AI in a community and where it's headed
-See example use-cases of AI applications in communities
SPEAKERS:
Nick Hill
Khoros Community
General Manager
Nick Hill is the General Manager of Khoros Communities, where he focuses on helping companies leverage their community to grow their business.
Nick started his communities-driven career when he joined Jive Software as a software engineer. He developed the first version of the Jive Platform with a few engineers, helping grow the organization from a startup to a publicly-traded company. Nick’s passion for creating quality products comes from working in leadership across engineering, design, and product management.
Nick joined Khoros in 2018 for the opportunity to partner with some of the greatest companies in the world that use a community to reinvent how they engage with their customers.
Brian Oblinger
Strategic Community Consultant
With 25 years in the industry, Brian Oblinger is a strategic consultant helping brands engage their customers to increase satisfaction, lower costs, and generate more revenue through the power of community. He’s worked with companies like Acer, Cisco, Comcast, Oracle, Pega, and Sony Playstation to build compelling strategies and deliver valuable business outcomes.
# CMX MasterClass
Virtual high five: you’ve been chosen to host the next big online event! Whether it’s a team meeting, a webinar, or an interactive workshop, running an online gathering can feel like navigating a digi
# Articles
Krystal Wu & Joel Primack · Aug 17th, 2023
Exploring the Thread of Connection in Community Across Social Media and Beyond
Replay from the event: Exploring the Thread of Connection in Community Across Social Media and Beyond
Whether you have a vibrant, healthy community today or are community-curious, community and social media are 100% better together 🤝
Join us for this session led by Krystal Wu (Sr. Manager, Community & Content at ZoomInfo) and Joel Primack (Community Consultant & ex. Social & Community Specialist at Lattice) to:
✅ Learn why Social Media and Community are great partners for one another (+ can help each other support business outcomes)
✅ How to intertwine Social Media into your Community strategy (+ the metrics that matter)
✅ Hear about examples of Community and Social Media working together that we've seen and loved
Take this partnership to the next level with the insights from the virtual event!
# Fireside Chat
Ilker Akansel · Jul 31st, 2023
The Community Consultancy Growth: Tips, Trends and Strategies to Thrive in 2023, by Ilker Akansel.
Replay of the Event: The Consultancy Growth Playbook: Tips, Trends and Strategies to Thrive in 2023, by Ilker Akansel.
Ilker Akansel delivered the first-ever session on becoming a community consultant at the CMX Summit: Thrive! in 2022 (See the replay HERE). Enjoyed that talk and jumped into the exciting world of community consultancy? Here's the segue, only on Ledby Community! In this exciting follow-up session, Ilker will cover the following:
Tips and tricks on constructing and pricing your proposals, managing changes and communicating with clients throughout projects
Ways of finding and maintaining new clients and new streams of work
Trends that he has seen rising in the industry and how you can cover them as a consultant
Different, increasing client engagement methods, such as fractional and collective engagement.
A must for the discerning consultant or those wishing to enter the arena in these extraordinary times!
# Talks & Pros
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