Led by Community

With CMX's November Masterclass sponsored by Hivebrite, we are excited to have Morgan Wood, the Head of Community, and Suzi Nelson, Sr. Community Strategist speak on monetization and revenue generation as it pertains to community building. Hivebrite hosts their own podcast, Community Therapy, where Morgan Wood and her guests dive into the unique and exciting challenges of working in community by discussing audience-submitted community-building confessions. As an extension of their podcast, we at CMX are excited to have them join us to discuss this submitted topic! Three takeaways: - Diverse revenue streams: Discover the numerous avenues to generate income from your community without detracting from its value. - Building sustainable relationships: Understand the vital role of community engagement and fostering long-lasting relationships with all community stakeholders in securing a consistent revenue stream. - Data-driven decision making: Explore how to collect and analyze data to refine your pricing strategies, marketing efforts, and resource allocation for optimized revenue generation. SPEAKERS: Morgan Wood Hivebrite Revenue Enablement & Community Development Specialist Morgan has extensive experience in community-building, ranging from event planning to devising strategies for online platforms from scratch. Along with community building, she’s passionate about gender equity and social impact. In her free time, she also likes hiking, painting, practicing yoga, listening to music, and spending time with my pups, Ollie and Remy. Suzi Nelson Hivebrite Sr Community Strategist An award-winning community expert, Suzi Nelson has spent the last decade building thriving online communities that drive leads, sales and loyalty. Her work has allowed her to certify thousands of marketers in effective community management strategies. She's created meaningful community programs from startups to Fortune 500 that prioritize value and emotional connection over transactional interactions—all while meeting or exceeding business goals. HOST: SueJean Kang CMX Senior Events Manager

Creating a community is akin to planting a garden. You sow the seeds (members), water them (engage), and watch them grow. However, the real challenge lies in nurturing the garden to thrive over time.

The onboarding process is the gateway to your community. The initial phase can make or break a member's experience, influencing their engagement and retention. This article aims to offer a detailed gu