Amber Atherton has built hundreds of healthy communities for businesses, brands, and creators. Before diving in and hiring a dedicated community team, founders need to have a strong grasp of two essential concepts.
1.) The community quadrant: Understand how community differs from other groups of people who interact with a product
2.) The community funnel: Understand what makes a community compelling to prospective members
Join us for a conversation with Amber Atherton, author of The Rise of Virtual Communities & Partner at patron.xyz, and Derek Anderson, CEO of Bevy and CMX, as they take a deeper look of mastering the community growth funnel.
SPEAKER:
Amber Atherton
patron.xyz
Partner
Amber Atherton is a British Entrepreneur and Investor based in San Francisco. A community building expert, Amber's previous Y Combinator backed Start-Up Zyper was acquired by Discord. Her debut book The Rise of Virtual Communities is published by Apress in Spring 2023. She is now the author of The Rise of Virtual Communities & Partner at patron.xyz
HOSTS:
Derek Andersen
Bevy
Co-Founder/CEO
For the past 15 years Derek has been building communities. He is the co-founder/CEO of Bevy, a SaaS product that helps companies like Salesforce, Atlassian, Asana, and Duolingo build virtual and in-person communities. He co-founded Startup Grind, a community of 600 Chapters in 125 countries educating, inspiring, and connecting startup people. Since 2012 Startup Grind has hosted 10,000 events for more than 500,000 people. In 2010 he co-founded Commonred which was acquired by Income.com. Derek also previously worked as a product manager at Electronic Arts. He currently lives in Palo Alto CA with his wife and four children.
SueJean Kang
Bevy
Senior Events Manager
