Join David Meltzer for a CMX Masterclass on building a brand that resonates with your community and differentiates from your competitors.
It's hard to know what's the right way to reach your community. With over 20 years of experience in sports and entertainment marketing, David will teach you to find the frequency of your brand and utilize the "Stage Theory" to find the right mix of content, access, and mediums with which to connect to your audience.
In this CMX Masterclass, you will:
-Find your frequency so that your messages are aligned with your core audience
-Learn to choose the right content, access, and mediums with which to connect to your target market
-Use the Stage Theory (Capture, modify, amplify, perpetuate) to amplify and perpetuate your messages
Through David's guidance, this masterclass will help you perfect your messaging when building your brand community!
About the Speaker:
David Meltzer is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. Considered one of the top esports entrepreneurs and investors, David is also a three-time international best-selling author, a Top 100 Business Coach, and host of the top entrepreneur podcast, The Playbook.David is the Executive Producer of the Bloomberg and Amazon television series 2 Minute Drill and also is the executive producer of Entrepreneur’s #1 digital business show, Elevator Pitch. David is featured in many books, movies, and TV shows such as World’s Greatest Motivators, Think and Grow Rich: The Legacy and Beyond the Secret, airing on Netflix. Additionally, he has been recognized by Variety Magazine as their Sports Humanitarian of the Year and awarded the Ellis Island Medal of Honor. His life’s mission is to empower OVER 1 BILLION people to be happy! This simple yet powerful mission has led him on an incredible journey to provide one thing…VALUE. In all his content, and communication that’s exactly what you’ll receive.
