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The Community-led World Summit
# London Chapter

Join us for the pioneering Community-led World Summit 2024, a one-of-a-kind event uniting community managers, thought leaders, and industry experts in the heart of London. This Summit provides an unparalleled opportunity to network, share insights, and discover new trends within community-led growth and engagement strategies.

Date: July 10th, 2024

Venue: Richmix, 35-47 Bethnal Green Road, London, E1 6LA, England

This year’s Summit will be hosted by Margaux A. Miller, a renowned figure in the community engagement space, setting the stage for a day of insightful discussions and interactive sessions.

Speakers
Valentina Ruffoni
Valentina Ruffoni
Founder at Beyond The Event & People in Events @ Beyond The Event
Brian Oblinger
Brian Oblinger
Community Consultant & Founder @ Community Strategy Academy
Richard Millington
Richard Millington
Founder @ FeverBee
Paz Pisarski
Paz Pisarski
Co-Founder @ The Community Collective
Simon Tomes
Simon Tomes
Community Manager @ Ministry of Testing
Catherine Park
Catherine Park
Community & Events Lead @ Colorintech
Michelle  Goodall
Michelle Goodall
Community Consultant @ Michelle Goodall
Arfah Farooq
Arfah Farooq
Community Building and Diversity & Inclusion Expert @ Arfah Farooq
Rachael Silvano
Rachael Silvano
Community Operations Manager @ Zapier
Stuart Clark
Stuart Clark
Senior Developer Advocate Of Community @ Amazon Web Services
Nikki Thibodeau
Nikki Thibodeau
Senior Manager Of Community And Customer Advocacy @ Calix
Ilker Akansel
Ilker Akansel
Founding Member, Community Strategist Consultant @ Talent-led.co
Rosie Sherry
Rosie Sherry
Community Executive Officer @ Rosieland
Chauntelle Lewis
Chauntelle Lewis
Independent Consultant & Strategist & Founder @ The Barefoot Planter
Francisco Opazo
Francisco Opazo
Head of Growth & Community at Bettermode & Founder @ Led by Community
Klara Losert
Klara Losert
Co-Founder @ Talkbase
Blaise Grimes-Viort
Blaise Grimes-Viort
Fractional Chief Social/Community/Marketing Officer @ Blaise Grimes-Viort
Grigor Kotzev
Grigor Kotzev
Sr. Director, International Customer Success and Business Value @ Khoros
Charlotte Kennett
Charlotte Kennett
Sr. Director, Global Customer Experience @ Blue Prism
Margaux A. Miller
Margaux A. Miller
Global Director of Community and Professional Event Host @ TopTotal
Mo Malayeri
Mo Malayeri
CEO @ Bettermode
Sade Akindele
Sade Akindele
Organisational Development Consultant & Community Builder @ Sade Akindele
Tali Leibowitz
Tali Leibowitz
Global Community Builder @ Tali Leibowitz
Michelle Sims
Michelle Sims
Global Community Lead @ Finimize
Ruthie Berber
Ruthie Berber
Global Marketing and Community Leader @ Led by Community
Lia Mladenova
Lia Mladenova
Community Builder & Events Facilitator @ SanghaVida
Sophia Khan
Sophia Khan
Community Building Expert & Freelancer @ Sophia Khan
Agenda
8:30 AM, BST
-
9:20 AM, BST
Opening / Closing
Doors Open, Check-in & Breakfast
Margaux A. Miller
Francisco Opazo
IN-PERSON ONLY
Main Stage8:30 AM - 9:20 AM BST
9:20 AM, BST
-
9:30 AM, BST
Opening / Closing
Opening Remarks with Margaux A. Miller

A warm welcome to our summit by our host Margaux A. Miller.

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Margaux A. Miller
HYBRID
Main Stage8:20 AM - 8:30 AM GMT
9:30 AM, BST
-
9:50 AM, BST
Presentation
When to Say “NO” to Community: Exploring When Building Community Isn’t the Answer

As community professionals, we’re practically allergic to saying ‘no’ and will almost always strive to find a way regardless of the complexity, challenges, and the headaches. The mantra of ‘yes, I can’ or ‘I’ll figure it out’ prevails. However, this session led by Jillian Bejtlich of Calendly and Rachael Silvano of Zapier challenges the conventional agreeable default by exploring when saying “I think not” might be the more strategic (and self-preserving) choice.

Drawing on very real world experiences spanning Jillian and Rachael’s combined careers, we’ll delve into real scenarios where community wasn’t the answer - sometimes not now, sometimes not ever. Some of their stories include doing the work of ten with a team of negative five, building dynamic programs overnight, and the fairytale of immediate ROI.

Attendees can expect to gain insights into: Assessing organizational readiness; is this a want, need, or a fever dream? Understanding driving values and alignment with potential community purposes Recognizing potential pitfalls that would send the best intentioned communities into a deep unrecoverable pit of failure

Come for story-time; leave with actionable advice on how to best navigate the shifting sands of all things community building.

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Rachael Silvano
HYBRID
Main Stage8:30 AM - 8:50 AM GMT
9:55 AM, BST
-
10:10 AM, BST
Fireside Chat
Community Before Egos: A Story of Breaking Down Silos
Charlotte Kennett
Grigor Kotzev
HYBRID
Main Stage8:55 AM - 9:10 AM GMT
10:15 AM, BST
-
10:45 AM, BST
Keynote
The Community Superstars Era: Turn Ordinary Community Members Into Passionate Advocates

Why do so many brand advocates struggle to achieve their goals? It’s not the customer’s fault, it’s because many organisations are using an outdated playbook. What worked so well a decade ago doesn’t work well today. We’ve entered a new community-driven era of advocacy - and it’s time we update our playbooks.

In this talk, FeverBee’s Richard Millington will explain the key drivers of the new era of advocacy, how community programs can nurture advocates in the modern era and why is a tremendous opportunity for anyone with a community to emerge from the shadows, deliver better support to advocates, and drive tremendous growth for organisations.

The talk will include:

Why so many brand advocacy efforts fail to hit the mark (hint - it’s not their fault). What the data shows really motivates advocates. The three strategic approaches you can take to nurturing advocates. Proven examples and templates you can follow to build your advocacy program. How to measure the incredible results of brand advocates

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Richard Millington
HYBRID
Main Stage9:15 AM - 9:45 AM GMT
10:46 AM, BST
-
10:59 AM, BST
Break
Coffee Break
Margaux A. Miller
HYBRID
Main Stage9:46 AM - 9:59 AM GMT
11:00 AM, BST
-
11:20 AM, BST
Presentation
A Framework for Successfully Aligning Community with Marketing

More than ever, community professionals are either reporting in to Marketing or having to align much more closely. In this session, Michelle Goodall will share a brand new framework to help community and marketing professionals work together much more effectively.

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Michelle  Goodall
HYBRID
Main Stage10:00 AM - 10:20 AM GMT
11:25 AM, BST
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11:40 AM, BST
Presentation
Building an Engaged Community Focused on In-Person Experiences

In a world where connection is key, creating in-person experiences that lead to an engaged and committed community are vital for communities to thrive. Come along to this session to receive practical tips for building an engaged community through mostly in-person experiences and fostering belonging within community members!

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Catherine Park
HYBRID
Main Stage10:25 AM - 10:40 AM GMT
11:45 AM, BST
-
12:00 PM, BST
Presentation
Creating Ecosystems through Communities: How You Can Successfully Build Yours

How You Can Successfully Build Yours\n\nSilicon Valley, Silicon Fen, Silicon Roundabout...so much talk and resources thrown towards recreating the celebrated Valley success. But perhaps the secret is not the focus or money but building the right communities along the way. And no, we're definitely not talking about houses...\n\nHailing from 191-Billion-Dollar Cambridge, the very home of European Silicon, let community strategist Ilker Akansel make a case on how communities could make the next great ecosystem work, and dissect past and present success stories through a community builder's lens. And who knows, you might leave with a tip or two on how you can help turn where you are into the next...Silicon thing!"

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Ilker Akansel
HYBRID
Main Stage10:45 AM - 11:00 AM GMT
12:05 PM, BST
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12:25 PM, BST
Presentation
Avoiding Pitchforks - How to Regain the Trust of your Customers Through Community Programs

Nikki Thibodeau will delve into the strategies Calix implemented to restore customer trust. She will explore the various programs and processes built, detailing the rationale behind each initiative and providing tangible examples of their impact. Attendees can expect an honest look at both the successes and challenges, including a few spicy threads that highlight real-world applications. This discussion aims to equip you with actionable insights to rebuild and maintain customer trust effectively.

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Nikki Thibodeau
HYBRID
Main Stage11:05 AM - 11:25 AM GMT
12:25 PM, BST
-
1:15 PM, BST
Breakout
Break & Networking Time Online

1 hour to recharge, eat delicious food and connect with fellow community professionals.

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VIRTUAL ONLY
11:25 AM - 12:15 PM GMT
12:25 PM, BST
-
1:15 PM, BST
Break
Lunch Break and Networking

1 hour to recharge, eat delicious food and connect with fellow community professionals.

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Margaux A. Miller
IN-PERSON ONLY
Main Stage12:25 PM - 1:15 PM BST
1:15 PM, BST
-
1:25 PM, BST
Break
Midday Stretching with Lia Mladenova

Let’s meet for a quick stretching pause to move our bodies and invite some fresh energy, preparing us for the second part of the event! Giving the body some attention helps us take in more information and feel more relaxed, centred and grounded during the day.

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Lia Mladenova
HYBRID
Main Stage12:15 PM - 12:25 PM GMT
1:30 PM, BST
-
1:50 PM, BST
Presentation
Nurturing Sustainable Communities Through Growing, Cooking and Dining

Delve into the strategies employed by The Barefoot Planter to champion sustainable cultivation, culinary practices, and dietary habits, catalysing a wave of positive change.

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Chauntelle Lewis
HYBRID
Main Stage12:30 PM - 12:50 PM GMT
1:55 PM, BST
-
2:15 PM, BST
Panel Discussion
Fostering Global (Comm)Unity: Strategies for Building Inclusive Communities

In this panel, we will explore actionable strategies to scale community-building efforts on a global level, focusing on creating inclusive environments that transcend geographical and cultural boundaries. We will delve into the significance of global growth and its return on investment (ROI) for businesses, highlighting the symbiotic relationship between inclusivity and economic success. Incentive programs designed to enhance engagement and participation will be examined, showcasing how they can foster a sense of belonging and active involvement among diverse community members. Additionally, we will look ahead to the future of global communities, discussing the transformative role of artificial intelligence and emerging trends in shaping more interconnected and inclusive societies. Join us to discover how to build bridges that unite people from all walks of life, fostering a global community where everyone can thrive.

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Blaise Grimes-Viort
Tali Leibowitz
Michelle Sims
Sade Akindele
Sophia Khan
HYBRID
Main Stage12:55 PM - 1:15 PM GMT
2:20 PM, BST
-
2:40 PM, BST
Presentation
Don’t Build Community FOR your members, Build It WITH Them: How To Build A Viral Movement

Building a highly engaged community is something we all strive for. But have you been facing challenges with member activity? Perhaps things are a bit quieter than usual? Join Paz Pisarski, Co-Founder @ The Community Collective from down under Australia, to learn about the power of co-creation to build a mind blowing community. Discover why building a community WITH your members, rather than for them, can transform engagement and foster a sense of ownership and deep commitment. In this keynote, you will leave with: How to implement co-creation into your community The actions to absolutely avoid whilst co-creating Actionable steps to refine your engagement strategy Real-life examples of success Whether you’re launching a new community, managing an existing one or reviving a dormant one, this raw and relatable session is for you.

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Paz Pisarski
HYBRID
Main Stage1:20 PM - 1:40 PM GMT
2:40 PM, BST
-
3:00 PM, BST
Presentation
Beyond The RSVP: Secrets to Smashing Event Attendance

Are you finding it challenging to turn RSVPs to attendees? Do you have a strategy to ensure they show up to your events? In this session, you'll learn how to keep your attendees engaged pre-event and find them waiting at the door on event day!

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Valentina Ruffoni
HYBRID
Main Stage1:40 PM - 2:00 PM GMT
3:05 PM, BST
-
3:25 PM, BST
Presentation
Tag it in Tana: Creating Community Insights One Node at a Time

When we try to solve a community problem we turn to tools to magically sprinkle solution fairy dust. Whilst the data we can capture can be amazing, often it's overwhelming and leads us to not actually taking action. At Ministry of Testing we went back to basics and created a human driven hub of community insights. In this talk we'll show you what we've done and how it helps us with our day to day community activities.

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Rosie Sherry
Simon Tomes
HYBRID
Main Stage2:05 PM - 2:25 PM GMT
3:30 PM, BST
-
3:45 PM, BST
Presentation
Beyond Isolation: Lessons from Darmok on Overcoming Communication Challenges in Human Connections.

In this thought-provoking session, we'll explore the powerful lessons from "Darmok" on bridging cultural and communication gaps to overcome isolation in our human connections. Just as Picard and Dathon had to transcend their linguistic differences, we often face challenges in understanding and connecting with those who have different backgrounds, experiences, and modes of expression. Whether you're a leader, team member, or simply someone who values effective communication and meaningful human bonds, we will navigate complex interactions with empathy and resilience.

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Stuart Clark
HYBRID
Main Stage2:30 PM - 2:45 PM GMT
3:45 PM, BST
-
3:59 PM, BST
Break
Coffee Break
Margaux A. Miller
HYBRID
Main Stage2:45 PM - 2:59 PM GMT
4:00 PM, BST
-
4:20 PM, BST
Presentation
Centralised Decentralisation (Fellows and Chapters, Advocates):

Arfah Farooq will present a talk on her strategic approach to community building, which she describes as "centralized decentralization." This strategy balances structured guidance with autonomous community action. Drawing on her extensive experience with diverse communities, such as the global reach of Muslamic Makers and the strategic development of its chapters, she will discuss the creation of this model and framework. Arfah will share what has worked, what hasn't, and key lessons learned.

Her talk will delve into the successful integration of a fellowship program that boosted community engagement on Slack and facilitated in-person chapter formations. For the Impact VC community, she developed advocate roles to enhance community involvement. Arfah will provide insights on fostering a sense of ownership and independent decision-making within a centralized framework, ensuring that each community chapter thrives while aligning with the overarching goals and values of the parent organization.

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Arfah Farooq
HYBRID
Main Stage3:00 PM - 3:20 PM GMT
4:25 PM, BST
-
4:40 PM, BST
Fireside Chat
Paving the Way for Community-led Innovation: Product Partnership & Collaboration

Examine how communities can drive product development and innovation. Strategies for stakeholder buy-in and collaboration with product teams to gather and integrate community feedback, co-creation initiatives, and the benefits of community-driven innovation.

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Mo Malayeri
Ruthie Berber
HYBRID
Main Stage3:25 PM - 3:40 PM GMT
4:45 PM, BST
-
5:15 PM, BST
Keynote
Crafting a Community Content Program

Content is Queen, but how do you create a content framework, enlist subject matter experts, and consistently deliver engaging content to their members? In this session, Brian will take you from 0 to 1 to build the beginnings of your content program.

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Brian Oblinger
HYBRID
Main Stage3:45 PM - 4:15 PM GMT
5:15 PM, BST
-
5:30 PM, BST
Opening / Closing
Closing Remarks with Margaux A. Miller & Francisco Opazo

Closing Remarks to show appreciation to our attendees, sponsors, and speakers. And a few special announcements!

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Margaux A. Miller
Francisco Opazo
HYBRID
Main Stage4:15 PM - 4:30 PM GMT
6:00 PM, BST
-
10:00 PM, BST
Break
The After Party of Community-led World Summit

Join us in one fantastic place we have reserved for all attendees to hangout after the summit. Keep the conversation going with drinks and fun!

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Klara Losert
Francisco Opazo
Mo Malayeri
IN-PERSON ONLY
Main Stage6:00 PM - 10:00 PM BST
Attendees
Bessie
Bessie
Bessie
member
Arlene
Arlene
Arlene
member
Cody
Cody
Cody
member
Colleen
Colleen
Colleen
member
Kathryn
Kathryn
Kathryn
member
Bessie
Bessie
Bessie
member
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July 10, 9:00 AM, BST (Event Time Zone)
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Led by Community
Led by Community
Hybrid
Event has finished
July 10, 9:00 AM, BST (Event Time Zone)
Online
Organized by
Led by Community
Led by Community