Exploring the Thread of Connection in Community Across Social Media and Beyond

Krystal Wu is a seasoned community and social media professional with over seven years of industry experience. She prioritizes growth, learning, and adapting to new challenges with a compassionate approach to comprehending and engaging with community requirements.

Krystal's expertise in the B2B sector enables her to develop strategies, cultivate relationships, and synchronize community objectives with business goals effectively. She is enthusiastic about mentoring and sharing her knowledge in professional settings and derives great pleasure from contributing to her community by assisting others in their growth and fostering connections.

Joel Primack, currently a community consultant, has been working in the community space since December 2017 across multiple companies and types of communities and companies. Previously, he's worked at notable companies like Lattice and Sales Assembly in community roles to support and serve their members. Since going out on his own, he's been focused on working with companies where community is a central, valued program and creating content and education on the value of community.